Full Project
Client
Hummel · Sunderland AFC
Role
Direction, Producer, Editor
Production Company
YNOT
Camera
Alexa Mini LF
A kit launch film for Sunderland AFC and Hummel.
Built around light, glass making and the future of the club the film is inspired by Sunderland’s stained-glass heritage. We used LED screens to turn the set into a constantly evolving world of light and texture. Working with YNOT, I led the project from concept to final cut. 2026.
Creative Lead | Alex Middleton
Marketing Manager | Alex Slater
Marketing Executive | Abby Charlotte
Agency | YNOT Agency
Agency Lead | Oli Lindley, Tony Carr, Anthony Fenton
Exec Producer | Anthony Fenton
Director | Joey Bellas
DOP | Steven Sinclair
1st AC | Jon Scaife
VP Supervisor | Toby Hills
LED Technician | Linnards Bitte
Gaffer | Liam Sankey
BTS | Edward Harper
Camera | Nord Films
AV | Wet Dog Studio
Edit | Joey BEllas
Colour | Sara Buxton
Composer | Marchborn
VFX & Sound Design | Paul Dumitru, Framebox




